How Much Richer Have the Rich Gotten?

In 2008, Ferrari saw its profits growing once again. The recent figures from the company’s balance sheet confirm a decade-long positive trend. As in the past, North America made the largest contribution to Ferrari’s fortune last year, but the Eastern European, Middle Eastern, and Asian markets, too, grew. While the mainstream auto industry worldwide is facing an unprecedented crisis, with the Big Three on the verge of collapse and even Toyota in trouble, the appetite for luxury cars seems to be growing. Now Ferrari is about to launch the new California model, hoping to make another big splash in the United States. It is probably a sign of how richer the rich have gotten in the years leading to the current economic downfall. But exactly how much?


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